Michael Jordan’s Costa Rica Experience

Michael Jordan’s Second Visit to Costa Rica for Recreational Fishing in 2025 It highlights the growing importance of this activity not just as a leisure pursuit, but as a driver of sustainable economic development within the framework of the blue economy. As one of the greatest athletes of all time, Jordan’s presence in our coastal waters brings global attention to a practice that has the potential to be both environmentally responsible and economically transformative.

Tourism fishing, particularly its catch-and-release practices, is consistent with Costa Rica’s reputation as a pioneer in sustainability. Annually, this event contributes approx. $520 million to the national economy and supports more than 33,000 direct and indirect jobs. With approximately 5% of visitors engaging in fishing tourism between 2017 and 2019, the sector has become important to the livelihoods of many coastal communities. Beyond rod and reel, fishing tourists often expand their trips and participate in complementary activities that spread economic benefits across various sectors. A very democratic dollar.

Jordan’s visit is an example. The search for Marlin and Sailfish exemplifies how responsible marine tourism can attract high-profile individuals and their environments, generate media coverage and inspire others to explore Costa Rica’s rich marine biodiversity. The image of Jordan celebrating a successful fishing expedition reflects not only personal achievement but also the potential to combine recreation, conservation and economic growth.

The blue economy concept advocates the sustainable use of ocean resources to improve human well-being and economic development while protecting the marine environment. Costa Rica has introduced marine protected areas and developed policies to support marine tourism, research and innovation. These initiatives not only protect biodiversity but also create opportunities for equitable growth in coastal areas.

But challenges remain. In Costa Rica, coastal communities still face socioeconomic inequalities, and sustainable management of marine resources requires continued investment in infrastructure, education, and enforcement. For example, Costa Rica’s strategic regional economic strategy for an inclusive and decarbonized economy 2020-2050 It identifies opportunities for marine innovation centers and better facilities for the fishing industry. These initiatives must now be integrated into national development plans to deliver long-term benefits.

Globally, the blue economy World Economic Forum’s 2025 Sustainable Travel and Tourism Report. The integration of sustainable tourism with biodiversity conservation, as seen in case studies such as Rwanda’s gorilla tourism, reflects Costa Rica’s marine tourism aspirations. These examples demonstrate the power of protecting tourism revenue and aligning it with community benefits.

in Europe, Recreational fishing governance further demonstrates The importance of structured policies and stakeholder collaboration. A recent study highlights that effective governance, including clear policies and shared management, increases social benefits while ensuring sustainability. These lessons could help shape Costa Rica’s strategy to align fishing tourism with broader marine conservation goals.

Michael Jordan’s high-profile visits highlight the global appeal of Costa Rica’s fishing tourism and the potential for further development in the blue economy. By encouraging collaborations between government, the private sector, and community stakeholders, Costa Rica can position itself as a leader in marine sustainability and economic inclusion.

Ultimately, the path to a blue economy is understanding that a healthy ocean equals prosperous communities. Responsible marine tourism, exemplified by fishing tourism, serves as a sign of what is possible when conservation and economic interests are aligned. Michael Jordan’s journey to the waters of Costa Rica is more than a personal milestone — it’s a call to action for all of us to advocate for sustainable marine practices that preserve the natural richness of our ocean for generations.

Writer

Damián Martínez-Fernández
Director of Conservation and Public Policy
Costa Rican Fisheries Federation (FECOP)